Does alcohol advertising impact on young people’s drinking?
نویسنده
چکیده
The main theme for this issue of CentreLines is the controversial area of alcohol advertising and promotion. In Headspace NDRI Director Steve Allsop discusses some of the issues surrounding the relationship between alcohol promotion and hazardous drinking. In Issuing Forth, Rob Donovan, together with colleague Matthew Winter from Curtin’s School of Marketing, dispute the argument that alcohol advertising has no influence on alcohol consumption amongst young people.
منابع مشابه
Impact of alcohol‐promoting and alcohol‐warning advertisements on alcohol consumption, affect, and implicit cognition in heavy‐drinking young adults: A laboratory‐based randomized controlled trial
OBJECTIVES There is sparse evidence regarding the effect of alcohol-advertising exposure on alcohol consumption among heavy drinkers. This study aimed to assess the immediate effects of alcohol-promoting and alcohol-warning video advertising on objective alcohol consumption in heavy-drinking young adults, and to examine underlying processes. DESIGN Between-participants randomized controlled t...
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Children and adolescents are particularly vulnerable to the harmful effects of alcohol, with heavy drinking risking impaired brain development and future alcohol dependence. Advertisements increase expectancies about alcohol, leading to a greater likelihood of drinking. A systematic review of 13 longitudinal studies of over 38,000 young people found convincing evidence of an impact of media exp...
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Alcohol is a social lubricant widely used among most cultures in the UK, and young people grow up surrounded by alcohol advertising and for most, a norm of social drinking in their families and neighbourhoods. While small quantities can be metabolised by the liver with no ill-effects, larger amounts carry significant short and long-term health risks. Among the general population, alcohol misuse...
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messages and concepts that are unlikely to draw the attention of younger people. The clever and sophisticated use of language, the employment of unconventional techniques and the promotion of disconnected images and messages led to the creation of more subtle and less appealing campaigns.
متن کاملImpact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies.
AIMS To assess the impact of alcohol advertising and media exposure on future adolescent alcohol use. METHODS We searched MEDLINE, the Cochrane Library, Sociological Abstracts, and PsycLIT, from 1990 to September 2008, supplemented with searches of Google scholar, hand searches of key journals and reference lists of identified papers and key publications for more recent publications. We selec...
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